culture (the emotional, political, and materialistic ecological
in which we are immersed) shapes us. Unless we intentionally
choose what we focus on and believe, we will be passively
molded by the
negative messages, the opinions, and the violence to which
we are exposed every day.
We live in a free country and I love
I love the liberty we
own that gives us the privilege to do the things we want, to
express ourselves in the way we desire, and to be the individuals
to be. I would never presume to take away anyone’s rights.
However, my duty is to choose my responses. I cannot allow
the free choice
of others to impact me adversely.
According to statistics put
out by Free-TV America, 99% of American households have at
least one TV and a majority has two
or more. The
TV is on in many households for 7 hours a day. If children
are given a choice between spending time with their father
and watching TV,
54% prefer watching TV. By the time an average child finishes
elementary school, he or she has watched 8,000 television
murders. By age 18,
the average adolescent has watched 200,000 violent acts on
Thirty percent of TV news broadcasting time
is devoted to advertising. Therefore, even if you are watching
of the time you spend watching it is devoted to someone
trying to change
your behavior. The content of the news is also concerning.
Almost 58% of TV news broadcasting time is devoted to stories
disasters, and wars.
In my opinion, there are serious adverse
physical, mental, and emotional consequences to watching
too much TV. Exposure
violence depicted on TV decreases our impulse regulation
and increases our
risk-taking behaviors. But TV is not the only culprit.
We also are drastically influenced by the Internet and
The airbrushed images in magazines leave many people
look. The drug companies’ advertisements on TV and
in magazines influence us to believe that we are broken
make it without the aid of their drugs. The advertisement
of a school aged child apparently pleased that he has
the correct answer
because he is on stimulant medication causes most parents
whose child is failing in school to believe that their
child is broken
only be fixed with drugs.
My husband and I dissected a
recent advertisement that aired at least three times
in one hour. The message was
in the hearts of every middle aged person in America.
The message? I had my first heart attack at a relatively
only real risk I had was my age. I had no symptoms.
Even if you feel good now,
you could be sick. You should talk to your doctor about
starting this medication.
The drug companies have been
so successful in convincing patients about the need to take
their allegedly efficacious
the insurance industry has had to sharply restrict
the number of prescriptions
written by physicians who find it hard to say no
to their patients’ demands
for many of these new “me-too” drugs. The
insurance industry has simply refused to pay for
medications that have not
to perform any better than their soon-to-become generic
The media and educators have also convinced
us that anyone who reaches assumptions before there
to confirm his
or her impressions are either not very scholarly
or are dim-witted lunatics. Thirty years ago when
about the association
of exposure to violence and violent behavior or
the negative influence of TV on learning and attention,
I was rebuffed
and told that
no statistics to back me up. I admitted that no
studies had been completed. And I asserted that even if there
would take years for those
conclusions to be verified. I felt comfortable
justifying my conclusions based on the principles in the Bible
in passages such
4:8: For the rest, my brothers, whatever things
true, whatever things have honour, whatever things
are holy, whatever things are beautiful, whatever
things are of value,
if there is any virtue and if there is any praise,
give thought to these things. The Bible in Basic
We are told that the media simply report
what is already happening in our culture. We are told they
to do with impacting
our culture. I vehemently disagree. I insist
that we are so immersed in the broadcasted messages
of the culture that these
actually shape our beliefs. Once these messages
are part of our unconscious reality, they are
understands this truth better than we do. That
is why they
of dollars every year to study how to influence
and persuade people. They know that if they can
to change our
beliefs, they have
lifelong customers. Why don’t we recognize
what is happening?
Wake up! Choose what sort of person
to be. Refuse to allow propaganda to shape
you want to believe
and then intentionally plan your strategy to
accomplish your goals. How do you want your
children to act?
What is it that
you want to
see in your relationship with your children
The dysfunctional relationships on TV
are only going to interrupt your objectives. It is also
important to realize the impact
TV or radio have even while you’re asleep
with it on. The time when you are falling asleep
and actually asleep is very impressionable.
Negative messages are implanted into your subconscious
and unconscious mind. Our unconscious minds drive
our behaviors more than our
conscious, intellectual minds do.
of the impact of subconscious power? Recall
a time when you drove to work so
an issue you
with that when you arrived at work, you could
not even remember how you really got there.
mind drove you
your conscious mind was busy trying to figure
you would resolve the current crisis.
same way, the messages deposited into our unconscious minds
drive our behavior powerfully
The unconscious mind
is very proficient in its work. Do everything
can to provide it with the messages and principles
want to live.